New Brands
New Brands
Our mission is to provide the widest choice of brands to the market for consumers
We offer
A professional team with extensive experience in CRE and retail in the Russian and international markets.
Quick adaptation to new challenges and external conditions. In each project, we aim for the best result.
Quality and long-term relations with each client, so the final consumer receives a first-class product and service.
REC Retail group provides expertise on:
- New brands introduction;
- Wholesale purchases;
- Strategic consulting in terms of business modeling
- Marketing
- Opening of stores of new brands (Russia, Kazakhstan) on the franchise or master distribution principle.
The company has several key areas: South Korea, China, Middle East, Turkey, Germany.
Our team has many years of experience in commercial real estate and retail. Including experience in opening new brands for the Russian Federation, brands from South Korea and Europe in different formats.
Our team consists of experts in various fields (buying, marketing, finance, law, etc.), speaking German, Korean, Spanish and English.
We offer
Partners
8 seconds, KUHO, Juun.J, BEAKER and others
We present Samsung C&T Fashion Group on the Russian market
Experienced team
Natalia
Kermedchieva
Founder
Over 15 years of experience in CRE and retail.
more
- Headed the B2B marketing department at IKEA Centers in Russia, where was responsible for interacting with key business partners, representing the company in foreign markets in order to attract new brands and open their stores in MEGA shopping centers (2 MIO sqm, 250 mln customers).
- Held the position of Managing Director of Lotte Shopping Rus, where was responsible for the operating activities and financial results of the company's trading portfolio.
- 8 years in ECE Russia in the positions of marketing and center management of the shopping centers.
- The member of professional jury of CRE Awards, RCSC Awards, GRRE Awards и MAPIC Russia Awards, member of the top 40 rating of the young managers with high potential in real estate market CRE.
Alina
Strelkova
Senior council, CRE
Over 20 years of experience in CRE.
more
- Management of 7 shopping centers with the total size of 1 million sqm and development of 3 shopping centers in Russia from 0.
- Was responsible for acquisition of new projects (7 Shopping centers 1mln sqm), supervision of center management and leasing department counted more than 50 people;
- The member of top 100 rating of the most powerful leaders of real estate market CRE, category development and management;
- The member of professional jury of CRE Awards, RCSC Awards, GRRE Awards и MAPIC Russia Awards, the expert of RCSC council.
Vadim
Kim
Fashion & lifestyle segment director
Over 15 years experience in Korean companies, including LOTTE shopping Rus
more
- Concept, branch, and tenant mix development.
- Leasing out and tenant’s relations;
- Supervision of Korean’s retail (5 brands).
Natalia
Gornostaeva
Key account manager
Over 13 years experience in shopping malls management
more
- Worked in such companies as ECE Russland, Immofinanz Russia, ADG Group, VTB; Experienced in opening several shopping centers from the construction stage on the Head Manager position;
- Experienced in opening several shopping centers from the construction stage on the Head Manager position.
Arina
Gadzhieva
Fashion buying manager
Over 8 years experience in fashion buying and brand management
more
- Managed product strategies and buying process in department stores: Lotte Plaza, Podium Market;
- Developed new brands on Russian market;
- Opened new stores (K-Avenue in Lotte Plaza and Aviapark);
- Fashion buying portfolio for department stores: Korean Premium brands (On&On, Lapalette, Olive des Olive etc), International brands (Maison Kitsune Paris, Each x Other, Michael Kors, Furla, Coccinelle), Russian designers.
Marina
Zhulidova
Marketing manager
Over 9 years of experience in marketing in fashion & beauty industry
more
- Worked in such companies as: Jamilco, Lotte Shopping Rus, Aizel, Estee Lauder;
- Developed brand promotion strategies in the Russian market;
- Marketing 360°
Experienced team
